Role PurposeAMNET, the trading desk of Dentsu Aegis Network is looking for a Programmatic Trader to join the Asia operations team based in Singapore. The ideal candidate will be a highly motivated, eager to learn, well-organized and hands-on individual with prior experience in both the planning and buying of online media (CPM, CPC and CPA) campaigns. The individual should be self-motivated and have the capability to operate independently while being part of a team, with the ability to meet tight deadlines. SEM campaign strategy and management experience is a plus. The candidate will possess strong analytical skills and experience in managing and executing online media buys while ensuring they achieve the metrics/goals.
Key Accountabilities- Work collaboratively with Account Management and agency teams to evaluate client needs with regards to their advertising objectives and goals, and to coordinate successful delivery of campaigns
- Implement digital media buys (CPM, CPC, CPA) while maintaining budget control throughout entire process
- Monitor and manage performance of campaigns and perform optimization on a daily basis and where necessary
- Prepare Media Plans based on briefs submitted by clients
- Be highly organized and effectively manage all the details associated with media campaigns
- Generate weekly reports outlining campaign performance
- Providing post launch analysis and recommendations for future campaigns
