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4th Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme: Digital Strategist Trainee
Digital Strategist Trainee
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Job Category:
Account Management and Servicing
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Employment Type:
Full time
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Job Description:
Plan, perform and optimize digital / social media marketing campaigns and branding web projects; Monitor the status of the digital marketing campaigns, against KPIs and provide online reports and analysis on a regular basis; Assist with new integrated online-offline marketing projects or new website development, from strategy planning to all roll out; Work closely with production vendors, promotion partners, advertising and PR agencies on digital marketing and brand building activities; Manage all creative projects and video content development campaigns; Able to utilize a sizable HK/PRC VIP database for segmentation analysis and translate data reports into actionable insights for social CRM promotions
Job Requirements:
Degree holder in e-Marketing / Business / Marketing / New Media; Experienced in Video production and good content management skills. Good art sense; Bright, energetic, proactive, self-motivated, flexible and able to work under pressure; Knowledge of digital platforms for marketing purposes and web technologies; Good command of written and spoken English & Chinese; Mandarin is a must; Familiar with Microsoft Word, Excel, PowerPoint, Photoshop and Web savvy
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